David started his path as a skater creating tee graphics for Levi's in Europe. He quickly developed an affinity for lending a helping hand to keep the iconic relevant. From there he moved up the "ladder" and found himself leading creative teams, a part of the job he never realized he'd find so fulfiling.

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While at Levi's he did get a chance to do more than T-shirt graphics... he created the brand ID for Levi's RED in '99, packaging and comms design for LVC collections and created a world class artist network including Dave Choe, Shep, F.Kozik.

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As a creative lead at Abercrombie & Fitch David helped move the brand's story telling from catalogue to digital. He helped design and open flagship stores around the world and created the crowd-sourced casting model "New Faces" that connected store recruiting to photoshoot casting, and vice versa.

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As the VP global creative director of Converse he oversaw 8 years of seasonal story telling across all segments, designed 3 flagship stores, created Rubber Tracks, a free community based recording studio, connected designed and created countless events from skateboarding to music, from art to fashion and from journalists to derelicts. He launched epic global campaigns and was given the honor of designing the new global headquarters in Boston.

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As the Global Creative Director at The North Face, David carried on doing what he loved at Converse, but replaced musicians with mountaineers, sneakers with boots and art with expeditions... While there he launched Walls Are Meant For Climbing (As Trump took office), celebrated all female explorer role models through 'She moves mountains' and redefined 'exploration' as a mindset with "the new explorers". All that while he created a 300 page brand book to fully and comprehensively reset the brand architecture, branding principles, tone, photo standards, and everything else... truly.

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As the Global VP of Design at Coca-Cola, David brought the until then splintered design community under one umbrella called the design Coalition. Outside of the day job of trying to stay on top of a 500 brand portfolio generating around 37,000 design updates per year, he took on the seemingly impossible and lead the team to solve the Coke brand global/local portfolio packaging mess and introduced the organization to Lola, project name for the Coke global design system. One platform that supports all variants, flavors and extensions. While that was in motion, he tackled the corporate identity for the company and created and launched a number of new brands, including Topo Chico Hard Seltzer.

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Most recently David spend a few months at Specialized Bike Components to outline a new marketing model, a new global marketing team structure and the roadmap for implementation.